Renata Ferreira-Jones – Marketing Specialist

Area Director of Sales and Marketing

Dr. Agora

jan de 2016 – fev de 2017

Localidade São Paulo e Região, Brasil

Reporting directly to the CEO, responsible for building and leading a growing marketing and sales group to develop/execute integrated marketing strategies. Using expertise in brand development, content development, digital marketing, social engagement, product marketing, PR and Analyst Relations, advertising, events, and metrics.

Working cross-functionally to design, execute and manage campaigns across content, research, digital and offline channels. Objectives are to increase awareness, credibility with thought-leadership content, and support revenue with acquisition campaigns/programs to reach diverse customers.

• Directed insight-driven end-to-end analytic support for ecommerce, retail and corporative channels including planning, execution and measurement. Influenced CEO & executives and ensured buy-in of recommendations.
• Managed marketing strategy of corporate web site including complete redesign, applying usability concepts.
• Direct sales and performance measurement, evaluation and optimization.
• Implement standards in KPIs, tracking, measurement and reporting for multi-channel plans that include paid media, social, web, apps, pricing, direct marketing and PR.
• Drive organizational and process change to prospect and develop new opportunities.
• Create custom and standardized reporting to discern trends, patterns and correlations.

National Marketing Operations Leader

Nome da empresaMcDonald’s Brasil

jun de 2014 – jan de 2016


McDonald's - Arcos Dorados Argentina

Operations and Development

Nome da empresaArcos Dourados Brasil
Períodojun de 2013 – mai de 2014
Duração do emprego1 ano

(44 thousand employees, 890 units, gross profit of R$ 6.7 billion).

Line Managers: Operations Development Director; Direct Reports: 1 Jr. Analyst / Indirect Reports: 6 analysts.

Creation and installation of technological equipment aligned with new desert kiosks’ layout, allowing faster attendance and increase clients number in 13 % in the first 2 months.

Identification and implementation of operational methodologies focused on new products, generating significate improvement in short term. Pros: problems resolution capability. “Monopoly” National Campaign, World Cup Products and new monthly products.

Responsible for operationalize main LATAM projects.

Management of Ice cream Products Line.

McDonald's - Arcos Dorados Argentina

Multi Channel Sales Supervisor LATAM

Nome da empresaMcDonald’s – Arcos Dorados Argentina
Períodojun de 2009 – nov de 2013
Duração do emprego4 anos 6 meses
Localidade Argentina
McDonald's Corporation

Coordinator of Marketing – Minas Gerais – BRASIL

Harvard Business School

Harvard Business School

Nome do diploma  Harvard Manage Mentor
Harvard Business & McDonald’s University
Período (ou ano previsto para a graduação)2013 – 2015
8 business and negotiation courses

Universidad Argentina de la Empresa

Universidad Argentina de la Empresa

Nome do diplomaAdvanced Course on Negotiation
Período (ou ano previsto para a graduação)  – 

Universidad de Buenos Aires

Universidad de Buenos Aires

Nome do diplomaPost-Graduation in Results Management
Período (ou ano previsto para a graduação)  –